Tue, 27 February 2007
Just when you think all creativity is gone from commercial, mainstream artists, a video like this comes along. This video is but one example of the creative approach the band takes to an arguably mature medium like the music video.
The name of the group is Ok, Go. The name of the song is "Here It Goes Again"
The choreography involving moving treadmills reminds me of some of the more unusual and innovative scenes from the movie musicals from the 40s and early 50s, and the symbolism of a treadmill works very well with the song lyrics. I'd love to know how much time it took to set this up, rehearse, and film.
Here's the video:
If you need further proof of this band's innovative vision, here is the video for the appropriately titled, "Do What You Want":
Category:Extras -- posted at: 9:37am EDT
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